Unless, of course, you supply something like PPE, but to many others, business has fallen off a cliff, as has happened to my educational publishing business. This means that we need to dream again, or even find a new dream. So, look at your original dream, then ask yourself what new dreams this opportunity has given you. Yes, the new opportunities. My wife, always tell me, in bad times “When one door closes another opens, you just have to find it.” Therefore, let’s start with
This effects every small business and it will for many years to come.
Don’t wait for government to do anything, they will just talk about what they are going to do, one day! Don’t imagine big business will do anything, that is about as likely as believing that one day pigs will fly. Big business has got used to using your delayed payments to manage their cash flow.
Depressing isn't it? However, you don’t to live with it, you can do things about it, such as: First, make
Have you noticed that all major economic crises are man-made. The crash of 1929, two World Wars, the 2008 mortgage crisis and even Brexit. Until now they could have been predicted, but Covid-19, or the Coronavirus, appears to have been made by nature, well, at least by snakes! It is a crisis that has suddenly hit us and many of us are unprepared, so how do you get through it, especially when sales start dropping. The problem is that because of its nature we can’t look back an
📷 It means you have a lot of opportunities. With the nation stuck at home for, we don’t know how many weeks. What are people going to do? They can’t go out, however, most of the nation is connected by the internet, which means they will be using it. This gives you a great opportunity, look at the half full bit. Fill the half full bit? How? This is up to you. Find a way to make the web work for you. Once everyone starts buying, they will need product, which will need to be ma
Do you know your USP, your Unique Selling Point? Your USP is the thing that makes your business stand out from every other one, therefore telling the world why you are different and why they should buy from you. Now if your business is a new idea, then your USP should be easy, it is your new idea. However, if you are joining an existing market you will still have many competitors, therefore it is essential that you have a USP, which explains what you do and what you bring to
I asked a client this same question recently, and she didn’t know what I was talking about, so I decided to explain. On May 21, 1927, Charles Lindbergh landed his plane The Spirit of St. Louis near Paris, thereby completing the first ever solo airplane flight across the Atlantic Ocean. As he prepared to make this historic flight from New York to Paris, he had to make the same decisions as if he were running a business, he had to decide what to take with him. He had to choose
By sorting the mess of your invoices, purchase orders, bank accounts and other paperwork into an organised format you have the management information you need to manage your business. This is Forensic Bookkeeping and is what Anita at Think Cash! does. She first learnt its importance while selling mugs in a market to fund to her singing career, the Revenue sent her letters demanding she pay her tax, which she threw away! Eventually the Revenue got rather nasty and she had to
This is a great quote, but somehow when everything goes wrong it is difficult to go on with enthusiasm, therefore Churchill has another quote “If you're going through hell, keep going”. This is so true, then there is that other quote, which we are also told is from Churchill “Success is never final; failure is never fatal; the only thing that counts is courage”. This reminds me of the story one of my clients who had been successful, then found he had run out of money. He only
Lack of planning. That seems obvious doesn’t it, however, you would be surprised how many people in business have an idea in their head, go and do it, without sitting down and making certain that they have properly planned it. You see when they have this super idea or try to add a great new market to their existing business, they become so convinced about it and certain that it will help their growth that all too often they just go and do it, with terrible consequences. This