I asked a client this same question recently, and she didn’t know what I was talking about, so I decided to explain.
On May 21, 1927, Charles Lindbergh landed his plane The Spirit of St. Louis near Paris, thereby completing the first ever solo airplane flight across the Atlantic Ocean.
As he prepared to make this historic flight from New York to Paris, he had to make the same decisions as if he were running a business, he had to decide what to take with him. He had to choose between those things that he felt he needed and those things that everybody else told him he needed and would make the trip more comfortable.
To help him decide he put everything he had planned to take into two areas:
Those that would make his journey more comfortable.
Those that would increase his chances of reaching his target, Paris.
As you can imagine weight was a real problem and he had a choice. For example, he could take a little extra petrol with him, which would increase his safety, or he could take a compass, which would increase his chances of finding and eventually reaching Paris.
Whenever he was faced with a decision of this type, he always chose the solution that would increase his chances of reaching Paris, therefore he chose the compass rather than extra petrol.
This is what I call The Lindbergh Walk. Do this regularly, look at all your expenses and split them between those that are Comfort Expenses and those that increase the chances reaching your target.
You should now have two lists, Comfort Expenses and Target Expenses.
The aim of The Lindbergh Walk is to reduce your Comfort Expenses, as they take money out of your system, and use the cash generated from this to increase your Target Expenses.
By reducing your Comfort Expenses you are benefiting your cash flow.