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Has Coronavirus thrown all your plans in the air?



Unless, of course, you supply something like PPE, but to many others, business has fallen off a cliff, as has happened to my educational publishing business.

This means that we need to dream again, or even find a new dream.

So, look at your original dream, then ask yourself what new dreams this opportunity has given you. Yes, the new opportunities. My wife, always tell me, in bad times “When one door closes another opens, you just have to find it.”

Therefore, let’s start with that original dream, it will be in your brain, somewhere.

Find it, then tell yourself that some creepy virus from a bizarre far away Chinese market isn’t going to stop you achieving it.

Remember, your dream is the reason why you started your business, and you knew it was achievable.

Rekindle that dream, maybe modify it, so it is now your new dream.

Next ask yourself “Why is it just a dream? By modifying my business plan, I can, and I will achieve it.”

Even in the worst times, you need to keep chasing your dreams, therefore write a new personal business plan.

This plan is only for the face you see in the mirror every morning:

For it isn’t your Father, or Mother, or Wife,

Who judgment upon you must pass.

The feller whose verdict counts most in your life

Is the face staring back from the glass.

Dale Wimbrow’s poem written in 1934, which is as true today as it was then.

Write down, in as few words as possible:

  • where you want to be in 5 years

  • how you get there

  • how much it will cost

  • how much you will make

Once the face believes it, you will achieve it.

It won’t be easy, however, human nature is amazing as once it is on paper, for some reason, you start to believe it and then you can achieve it.

If you want help writing this, that’s we do at Think Cash!


Tony Dalton is a well respected business Mentor covering the Midlands and Warwickshire.


#cashflowcrisis #cashflow #businessadvice #toughttimesforbusiness

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