Updated: Feb 2, 2020
This is a great quote, but somehow when everything goes wrong it is difficult to go on with enthusiasm, therefore Churchill has another quote “If you're going through hell, keep going”.
This is so true, then there is that other quote, which we are also told is from Churchill “Success is never final; failure is never fatal; the only thing that counts is courage”. This reminds me of the story one of my clients who had been successful, then found he had run out of money. He only had £500 in the bank. He needed the courage to go on. I suggested he spend this last £500 on very targeted Facebook advertising. It worked and his business took off. An example going from failure, without losing enthusiasm, to success.
The most important way to know where you are going, is to know where you’ve been, which is why we are so keen on having a good cash flow sheet. If you regularly keep it up, simply by looking at it you will know how and when your cash comes in and you can reasonably predict your future cash flow. Now, suddenly life becomes easier and you can start planning for the future in the Richard Branson way.
When he started Virgin Atlantic and he leased his first Boeing 707, this looked to everybody a gigantic gamble, but he knew better. His cash flow sheets told him that he could lease a 707 and survive 12 months without any passengers. So, while everyone thought he was taking an enormous risk, he knew he wasn’t.
Remember........the lesson has to be when going through hell, take Winston Churchill’s advice, keep going.